31 Mar 2018

What is category specialists ?

Finance feed by:

CA Sushil Modi
M.com,CA
CA in Job    •    17 Year 11 Month  experience

Discount stores that specialize in a particular category are called category specialist retailers. They are also known as discount specialty stores.

They offer a narrow variety but deep assortment of merchandise in their category. Since they are category specialists, they can use their buying power to negotiate lower prices, excellent terms and assured timely supply. They can thus manage to offer such low prices that can virtually kill a category of merchandise for other retailers.

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